In the header the "Estimated weight" is being displayed. This is showing the current overall size of the Creative. A warning will be shown if the weight surpasses the thresholds for the Primo "Standard" and "Video" maximum.
Weight optimization
To reduce the final weight open the Settings. Here you can set the maximum JPEG Quality and "Target Pixel Ratio".
Auto size
Whenever you apply changes, all images will be updated automatically within seconds. The result will be visible in the Live Preview and the "Estimated weight" immediately.
SmartBuilder remembers the original assets so you can go back to a higher quality at any time.
We suggest uploading all assets at a high resolution and quality. All assets will be optimized automatically and you can still chose the perfect quality/weight ratio at the end.
JPG Quality
JPEG Quality Sets the maximum Quality of all JPG images. If the uploaded image quality is below the maximum, no changes will be made.
We suggest uploading all JPG images at a good quality and optimize the weight at the end.
Target pixel ratio
Target Pixel Ratio Defines the size factor at which all images will be saved. The default is a Ratio of "2", making it look crisp on all devices. Going lower will make the images less crisp but may reduce the weight significantly.
Example Your Creative is a 300x600 Half-page. At a ratio of "2" an image covering the whole canvas will be stored at 600x1200 pixels. At a ratio of "1.5" it will be stored at 450x900 pixels. A ratio of "1" will store the original size of 300x600 pixels.
We suggest uploading all images at a high resolution (max 2048x2048 pixels) and optimize the weight at the end.
